Resources

Best Practices

Know Your Target Market

We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not

Read More »
Best Practices

Keys to Integrated Marketing

The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues to grow, and we know that donors who give to more than one channel have a significantly higher lifetime value to your nonprofit. So now, more than ever, it is critical to have a multichannel program in place to ensure that all revenue streams are being maximized.

Read More »
Best Practices

Urgency in Design

The urgency in design connects the targeted audience’s feeling to them then taking an action.  Building urgency into a design is a marketing technique that

Read More »

Content cultivated by thought leaders in the fundraising industry.

Search by keyword or content category