Donlon Agency is a data science led full-service agency that provides strategy, creative development, and implementation for integrated philanthropic programs.
We become an extension of our clients’ internal team to optimize and grow their constituent support — cost efficiently, on brand, and within organization compliance and capabilities.
Donlon Agency is HIPAA compliant and handles all data, including ePHI, as sensitive information under secured and encrypted protocols.
THE CONNECTOR - Connecting your organization to the right strategies, channels, and constituents you need to meet your goals.
THE COLLABORATOR - Becoming an extension of your team to ensure work efficiency with agency and internal efforts complementing each other. Developing a smart, integrated, and meaningful donor journey.
THE GROUND BREAKER - Working together in an agile way to analyze results, maximize reach, and pilot new strategies and tactics throughout the year to best optimize conversions.
Developing and optimizing custom philanthropic programs that enhance your organizations mission and priorities, and expand your capabilities through multiple areas of focus.
Developing and optimizing custom philanthropic programs that enhance your organizations mission and priorities, and expand your capabilities through multiple areas of focus.
COMMUNITY
RENTAL LIST
ACQUISITION
THOUGHTFUL
GRATEFUL PATIENT
TOUCHPOINTS
NCOA NEW MOVES
ENGAGE NEW
COMMUNITY MEMBERS
ANNUAL GIVING
BUILDS A STONG
PIPELINE
MONTHLY GIVING
PROGRAM GENERATES
STABLE INCOME
LEADERSHIP GIVING
THAT COMPLEMENTS
INTERNAL MGO EFFORTS
HIGHLY TARGETED
PLANNED GIVING
PROMOTION
DONOR CULTIVATION
TO INCREASE
RETENTION
Programs that meet donors who are multi-device and multi-network users that respond more favorably to a campaign with exposure to several touch points.
Programs that meet donors who are multi-device and multi-network users that respond more favorably to a campaign with exposure to several touch points.
DONATION AND
THANK YOU PAGES
INTERRUPTORS
LANDING PAGES
WEBSITE OPTIMIZED
FOR GIVING
CAMPUS SCREENS
Best-in-class controls and innovative testing paired with intuitive segmentation.
Best-in-class controls and innovative testing paired with intuitive segmentation.
HIGHLY-VARIABLE
CUSTOM LETTERS
PROSPECTUS
PACKAGES
POSTCARDS
HANDWRITTEN
CARDS
PREMIUMS
BOOKLETS
Leading-edge strategy and implementation of media efforts to raise awareness, generate leads, and conversions through strategic audience targeting to maximize your return-on-ad-spend (ROAS).
Leading-edge strategy and implementation of media efforts to raise awareness, generate leads, and conversions through strategic audience targeting to maximize your return-on-ad-spend (ROAS).
SPOTIFY
YOUTUBE
BING ADS
GOOGLE DISPLAY ADS
IP TARGETING
DIGITAL BILLBOARDS
AND OOH
Real-time campaign performance and deep dive data mining to manage the efficacy of your program.
Real-time campaign performance and deep dive data mining to manage the efficacy of your program.
CAMPAIGN
RESULTS
WORKBOOKS
CAMPAIGN
MATCHBACKS
CROSS-CHANNEL
REPORTING
MEDIA REPORTS
DONOR PROFILES
WEB ANALYTICS
DONOR TRENDS
MAPPING INFO
Our dedicated team will know your brand and create a consistent user experience across all marketing channels.
Our dedicated team will know your brand and create a consistent user experience across all marketing channels.
CUSTOMIZED CREATIVE
AND COPY SPECIFIC
TO YOUR BRAND
YOUR
ORGANIZATION'S
PRIORITIES FEATURED
YOU OWN THE
CREATIVE AND COPY
DEVELOPED
CROSS-CHANNEL
CREATIVE AND MESSAGING
INTEGRATION
WE HELP
WITH RESOURCE
GATHERING
HIPAA-compliant practices that optimize the value of your data through custom data processing business rules developed to meet your specific needs.
HIPAA-compliant practices that optimize the value of your data through custom data processing business rules developed to meet your specific needs.
PROPRIETARY
DATA STANDARDIZATION
APPLICATION
DATA HYGIENE
AND SEGMENTATION
DECEASED AND
DO NOT PANDER
DATA SCREENING
HIPAA-COMPLIANT
PROCESSES AND SECURITY
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We’ve heard you loud and clear. It takes time and preparation for marketing and fundraising to collaborate within a philanthropic organization. At the end of the day, these two teams have a lot to offer each other. They’re both essential to the success of their organization’s cause. If