Donlon
Agency
We are a full-service
marketing agency for
nonprofit organizations.
Who we are.
The key to your next breakthrough.
OUR DNA
Donlon Agency is a data science led full-service agency that provides strategy, creative development, and implementation for integrated philanthropic programs.
We become an extension of our clients’ internal team to optimize and grow their constituent support — cost efficiently, on brand, and within organization compliance and capabilities.
Donlon Agency is HIPAA compliant and handles all data, including ePHI, as sensitive information under secured and encrypted protocols.
YOUR PARTNER
WHAT CLIENTS SAY ABOUT US
WHAT CLIENTS SAY ABOUT US
- “ Donlon drives our strategy to ensure successful fundraising.“
- “ They’ve really opened the doors for us in the online and digital realms of fundraising.“
- “ Donlon will really help take your
marketing to the next level.“ - “ Donlon has become a valued partner. Through their data-driven, strategic and tailored approach to fundraising efforts.“
Who we work with.
Partnering with nonprofits to raise awareness and philanthropic support.
HEALTHCARE
From cancer centers and hospitals to medical centers, Donlon Agency works passionately to raise awareness and drive philanthropic support through integrated campaigns to fight devastating diseases, support the lifesaving work healthcare workers provide, and expand infrastructure.
Our health care partners are industry leaders and work to better and save lives across their communities and beyond.
PUBLIC HEALTH
The importance of preventing and improving health in our communities is critical. Donlon Agency partners with public health organizations to raise awareness and support of philanthropic endeavors through integrated campaigns.
Support for these organizations aids to promote healthy lifestyles, and prevention, detection, and responding to infectious diseases.
UNIVERSITIES
Engaging LYBUNTS and SYBUNTS through digital media to increase university support for current and future students. Donlon Agency works closely with alumni development teams to strategize and implement digital media campaigns that complement internal mail and online efforts.
We believe partnering with universities that educate and develop future leaders is vital to our communities.
What we do.
Integrated, efficient fundraising campaigns.
CUSTOM CAMPAIGN STRATEGY
Developing and optimizing custom philanthropic programs that enhance your organizations mission and priorities, and expand your capabilities through multiple areas of focus.
CUSTOM CAMPAIGN STRATEGY
Developing and optimizing custom philanthropic programs that enhance your organizations mission and priorities, and expand your capabilities through multiple areas of focus.
COMMUNITY
RENTAL LIST
ACQUISITION
THOUGHTFUL
GRATEFUL PATIENT
TOUCHPOINTS
NCOA NEW MOVES
ENGAGE NEW
COMMUNITY MEMBERS
ANNUAL GIVING
BUILDS A STONG
PIPELINE
MONTHLY GIVING
PROGRAM GENERATES
STABLE INCOME
LEADERSHIP GIVING
THAT COMPLEMENTS
INTERNAL MGO EFFORTS
HIGHLY TARGETED
PLANNED GIVING
PROMOTION
DONOR CULTIVATION
TO INCREASE
RETENTION
Digital
Programs that meet donors who are multi-device and multi-network users that respond more favorably to a campaign with exposure to several touch points.
DIGITAL
Programs that meet donors who are multi-device and multi-network users that respond more favorably to a campaign with exposure to several touch points.
DONATION AND
THANK YOU PAGES
INTERRUPTORS
LANDING PAGES
WEBSITE OPTIMIZED
FOR GIVING
CAMPUS SCREENS
Direct Mail
Best-in-class controls and innovative testing paired with intuitive segmentation.
DIRECT MAIL
Best-in-class controls and innovative testing paired with intuitive segmentation.
HIGHLY-VARIABLE
CUSTOM LETTERS
PROSPECTUS
PACKAGES
POSTCARDS
HANDWRITTEN
CARDS
PREMIUMS
BOOKLETS
MEDIA
Leading-edge strategy and implementation of media efforts to raise awareness, generate leads, and conversions through strategic audience targeting to maximize your return-on-ad-spend (ROAS).
MEDIA
Leading-edge strategy and implementation of media efforts to raise awareness, generate leads, and conversions through strategic audience targeting to maximize your return-on-ad-spend (ROAS).
SPOTIFY
YOUTUBE
BING ADS
GOOGLE DISPLAY ADS
IP TARGETING
DIGITAL BILLBOARDS
AND OOH
Analytics
Real-time campaign performance and deep dive data mining to manage the efficacy of your program.
ANALYTICS
Real-time campaign performance and deep dive data mining to manage the efficacy of your program.
CAMPAIGN
RESULTS
WORKBOOKS
CAMPAIGN
MATCHBACKS
CROSS-CHANNEL
REPORTING
MEDIA REPORTS
DONOR PROFILES
WEB ANALYTICS
DONOR TRENDS
MAPPING INFO
Creative & Copy
Our dedicated team will know your brand and create a consistent user experience across all marketing channels.
CREATIVE and COPY
Our dedicated team will know your brand and create a consistent user experience across all marketing channels.
CUSTOMIZED CREATIVE
AND COPY SPECIFIC
TO YOUR BRAND
YOUR
ORGANIZATION'S
PRIORITIES FEATURED
YOU OWN THE
CREATIVE AND COPY
DEVELOPED
CROSS-CHANNEL
CREATIVE AND MESSAGING
INTEGRATION
WE HELP
WITH RESOURCE
GATHERING
Data-Ops
HIPAA-compliant practices that optimize the value of your data through custom data processing business rules developed to meet your specific needs.
DATA
HIPAA-compliant practices that optimize the value of your data through custom data processing business rules developed to meet your specific needs.
PROPRIETARY
DATA STANDARDIZATION
APPLICATION
DATA HYGIENE
AND SEGMENTATION
DECEASED AND
DO NOT PANDER
DATA SCREENING
HIPAA-COMPLIANT
PROCESSES AND SECURITY
Resources.
Content that will drive organizational growth.
How to make your digital designs ADA compliant
What is ADA compliance? ADA compliance refers to the Standards for Accessible Design according to the Americans with Disabilities Act (ADA). Since 1990, it has protected and provided equal rights to people with
Defining Your StoryBrand
What does it mean to build a brand story? Why is it important to have a brand story? Both questions are ones that I dove a little deeper in to get a better
A fundamental component to direct mail that marketers don’t always follow.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is a huge mistake! Did you know the best
Know Your Target Market
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not everyone will be interested in what you’re promoting.
Keys to Integrated Marketing
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues to grow, and we know that donors who give to more than one channel have a significantly higher lifetime value to your nonprofit.
