Donlon

Agency

We are a full-service
marketing agency for
nonprofit organizations.

Who we are.

The key to your next breakthrough.

OUR DNA

Donlon Agency is a data science led full-service agency that provides strategy, creative development, and implementation for integrated philanthropic programs.

We become an extension of our clients’ internal team to optimize and grow their constituent support — cost efficiently, on brand, and within organization compliance and capabilities.

Donlon Agency is HIPAA compliant and handles all data, including ePHI, as sensitive information under secured and encrypted protocols.

YOUR PARTNER

THE CONNECTOR - Connecting your organization to the right strategies, channels, and constituents you need to meet your goals.

THE COLLABORATOR - Becoming an extension of your team to ensure work efficiency with agency and internal efforts complementing each other. Developing a smart, integrated, and meaningful donor journey.

THE GROUND BREAKER - Working together in an agile way to analyze results, maximize reach, and pilot new strategies and tactics throughout the year to best optimize conversions.

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WHAT CLIENTS SAY ABOUT US

WHAT CLIENTS SAY ABOUT US

  • Donlon drives our strategy to ensure successful fundraising.
  • They’ve really opened the doors for us in the online and digital realms of fundraising.
  • Donlon will really help take your
    marketing to the next level.
  • Donlon has become a valued partner. Through their data-driven, strategic and tailored approach to fundraising efforts.

Who we work with.

Partnering with nonprofits to raise awareness and philanthropic support.

HEALTHCARE

From cancer centers and hospitals to medical centers, Donlon Agency works passionately to raise awareness and drive philanthropic support through integrated campaigns to fight devastating diseases, support the lifesaving work healthcare workers provide, and expand infrastructure. Our health care partners are industry leaders and work to better and save lives across their communities and beyond.

PUBLIC HEALTH

The importance of preventing and improving health in our communities is critical. Donlon Agency partners with public health organizations to raise awareness and support of philanthropic endeavors through integrated campaigns. Support for these organizations aids to promote healthy lifestyles, and prevention, detection, and responding to infectious diseases.

UNIVERSITIES

Engaging LYBUNTS and SYBUNTS through digital media to increase university support for current and future students. Donlon Agency works closely with alumni development teams to strategize and implement digital media campaigns that complement internal mail and online efforts. We believe partnering with universities that educate and develop future leaders is vital to our communities.

What we do.

Integrated, efficient fundraising campaigns.

CUSTOM CAMPAIGN STRATEGY

Developing and optimizing custom philanthropic programs that enhance your organizations mission and priorities, and expand your capabilities through multiple areas of focus.

CUSTOM CAMPAIGN STRATEGY

Developing and optimizing custom philanthropic programs that enhance your organizations mission and priorities, and expand your capabilities through multiple areas of focus.

COMMUNITY
RENTAL LIST
ACQUISITION

THOUGHTFUL
GRATEFUL PATIENT
TOUCHPOINTS

NCOA NEW MOVES
ENGAGE NEW
COMMUNITY MEMBERS

ANNUAL GIVING
BUILDS A STONG
PIPELINE

MONTHLY GIVING
PROGRAM GENERATES
STABLE INCOME

LEADERSHIP GIVING
THAT COMPLEMENTS
INTERNAL MGO EFFORTS

HIGHLY TARGETED
PLANNED GIVING
PROMOTION

DONOR CULTIVATION
TO INCREASE
RETENTION

Digital

Programs that meet donors who are multi-device and multi-network users that respond more favorably to a campaign with exposure to several touch points.

DIGITAL

Programs that meet donors who are multi-device and multi-network users that respond more favorably to a campaign with exposure to several touch points.

EMAIL

DONATION AND
THANK YOU PAGES

INTERRUPTORS

LANDING PAGES

WEBSITE OPTIMIZED
FOR GIVING

CAMPUS SCREENS

Direct Mail

Best-in-class controls and innovative testing paired with intuitive segmentation.

DIRECT MAIL

Best-in-class controls and innovative testing paired with intuitive segmentation.

HIGHLY-VARIABLE
CUSTOM LETTERS

PROSPECTUS
PACKAGES

POSTCARDS

HANDWRITTEN
CARDS

PREMIUMS

BOOKLETS

MEDIA

Leading-edge strategy and implementation of media efforts to raise awareness, generate leads, and conversions through strategic audience targeting to maximize your return-on-ad-spend (ROAS).

MEDIA

Leading-edge strategy and implementation of media efforts to raise awareness, generate leads, and conversions through strategic audience targeting to maximize your return-on-ad-spend (ROAS). 

FACEBOOK

INSTAGRAM

LINKEDIN

SPOTIFY

YOUTUBE

BING ADS

GOOGLE DISPLAY ADS

IP TARGETING

DIGITAL BILLBOARDS
AND OOH

Analytics

Real-time campaign performance and deep dive data mining to manage the efficacy of your program.

ANALYTICS

Real-time campaign performance and deep dive data mining to manage the efficacy of your program.

CAMPAIGN
RESULTS
WORKBOOKS

CAMPAIGN
MATCHBACKS

CROSS-CHANNEL
REPORTING

MEDIA REPORTS

DONOR PROFILES

WEB ANALYTICS

DONOR TRENDS

MAPPING INFO

Creative & Copy

Our dedicated team will know your brand and create a consistent user experience across all marketing channels.

CREATIVE and COPY

Our dedicated team will know your brand and create a consistent user experience across all marketing channels.

CUSTOMIZED CREATIVE
AND COPY SPECIFIC
TO YOUR BRAND

YOUR
ORGANIZATION'S
PRIORITIES FEATURED

YOU OWN THE
CREATIVE AND COPY
DEVELOPED

CROSS-CHANNEL
CREATIVE AND MESSAGING
INTEGRATION

WE HELP
WITH RESOURCE
GATHERING

Data-Ops

HIPAA-compliant practices that optimize the value of your data through custom data processing business rules developed to meet your specific needs.

DATA

HIPAA-compliant practices that optimize the value of your data through custom data processing business rules developed to meet your specific needs. 

PROPRIETARY
DATA STANDARDIZATION
APPLICATION

DATA HYGIENE
AND SEGMENTATION

DECEASED AND
DO NOT PANDER
DATA SCREENING

HIPAA-COMPLIANT
PROCESSES AND SECURITY

Resources.

Content that will drive organizational growth.

Know Your Target Market

We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not everyone will be interested in what you’re promoting.

Read More »

Keys to Integrated Marketing

Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues to grow, and we know that donors who give to more than one channel have a significantly higher lifetime value to your nonprofit.

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