In the nonprofit world, every interaction with the public matters. Meaning that a simple typo in your newsletter, a broken link in an email, or even a small inconsistency in your branding could weaken the reputation of your messages and lower donor trust. That’s why, at Donlon Agency, quality control isn’t just a nice-to-have, it’s a necessity.
One of the major components of quality control is ensuring that your messaging is clear, accurate, and consistent across all campaigns. From your direct mail campaigns to your social media posts and everything in-between, your content should always reflect your mission and voice. An inconsistency in wording or message can lead to confusion, and worse, mistrust. We take the time to fine-tune every detail of each campaign, keeping track of all your must haves and preferences in your branding to ensure all messaging comes through consistent in every campaign you launch.
In the digital space, quality control is even more crucial. Broken email links, non-mobile friendly emails, and other errors can quickly frustrate a potential donor and cause them to leave without donating. That’s why we put extra effort into ensuring that your digital campaign is not only designed flawlessly, but the live product is perfect — from ensuring all links work and are going to exactly the right spot to making sure that your email is readable on all email clients and is mobile friendly, and that your landing and donation pages are free of errors. A smooth coherent experience for your supporters is one of the best ways to increase donor engagement and build lasting relationships.
Donor trust begins with quality control of the smallest details — whether it's a typo or a broken link. At Donlon Agency, we focus on even the littlest detail, making sure nothing slips through the cracks. With our strong commitment to quality control, we ensure that your campaigns are flawless!
