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Keys to Integrated Marketing
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
Resources
Consulting
How are you testing the boundaries of your annual giving program?
Throughout the year, you may get to a creative roadblock or see fatigue in your marketing campaigns. Know that you are not alone. This is
Print
Free Fundraising vs. Marketing eBook
We’ve heard you loud and clear. It takes time and preparation for marketing and fundraising to collaborate within a philanthropic organization. At the end of
Consulting
A fundamental component to direct mail that marketers don’t always follow.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is
Best Practices
Know Your Target Market
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not
Uncategorized
Strategic Design in an Omni-Channel Environment
Have you ever wondered why many direct mail campaigns are designed with limited colors, black and white photos, and what may feel like “old school”
Consulting
Graphic Design Trends Make a Major Impact
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right
Digital
How to set your Facebook video ads up for success.
Social media has never been more relevant than it is today. Facebook stated an estimated global audience of 2.38 billion monthly users in April 2019
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NACCDO-PAMN 2019 Recap
A trio of Donlon Agency associates attended NACCDO-PAMN this week. It’s a uniquely lovely conference that we look forward to attending each year, and the
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Test these Outer Envelope Tactics to Boost Response Rate.
It shouldn’t be any surprise that the key to keeping your direct mail program fresh and optimized is to test, test and test again. If
Best Practices
Urgency in Design
The urgency in design connects the targeted audience’s feeling to them then taking an action. Building urgency into a design is a marketing technique that
Best Practices
The Benefits of Process Documentation
Perhaps you’ve encountered this problem. As your team starts on a new project, issues that you’ve faced on similar projects come up again. It turns
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