Best Practices
Keys to Integrated Marketing
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
Resources
Consulting
How are you testing the boundaries of your annual giving program?
Throughout the year, you may get to a creative roadblock or see fatigue in your marketing campaigns. Know that you are not alone. This is
Print
Free Fundraising vs. Marketing eBook
We’ve heard you loud and clear. It takes time and preparation for marketing and fundraising to collaborate within a philanthropic organization. At the end of
How to make your digital designs ADA compliant
What is ADA compliance? ADA compliance refers to the Standards for Accessible Design according to the Americans with Disabilities Act (ADA). Since 1990, it has
Defining Your StoryBrand
What does it mean to build a brand story? Why is it important to have a brand story? Both questions are ones that I dove
Consulting
A fundamental component to direct mail that marketers don’t always follow.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is
Best Practices
Know Your Target Market
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not
Uncategorized
Strategic Design in an Omni-Channel Environment
Have you ever wondered why many direct mail campaigns are designed with limited colors, black and white photos, and what may feel like “old school”
Consulting
Graphic Design Trends Make a Major Impact
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right
Digital
How to set your Facebook video ads up for success.
Social media has never been more relevant than it is today. Facebook stated an estimated global audience of 2.38 billion monthly users in April 2019
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NACCDO-PAMN 2019 Recap
A trio of Donlon Agency associates attended NACCDO-PAMN this week. It’s a uniquely lovely conference that we look forward to attending each year, and the
Print
Test these Outer Envelope Tactics to Boost Response Rate.
It shouldn’t be any surprise that the key to keeping your direct mail program fresh and optimized is to test, test and test again. If
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