Best Practices
Know Your Target Market
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not
Resources
Best Practices
Keys to Integrated Marketing
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
Best Practices
Urgency in Design
The urgency in design connects the targeted audience’s feeling to them then taking an action. Building urgency into a design is a marketing technique that
Best Practices
The Benefits of Process Documentation
Perhaps you’ve encountered this problem. As your team starts on a new project, issues that you’ve faced on similar projects come up again. It turns
Best Practices
Digital Media Best Practices
Keeping up with changes in the digital media landscape can be a daunting task. Thankfully, the answer to achieving success in your marketing campaigns is
Best Practices
Effectively connecting with remote team members
Finding the right talent for your organization can be difficult and costly, especially if the organization is confined to a city or state. If you
Best Practices
Getting Ahead: Plan For Campaign Resource Gathering
Resources like photo libraries, the latest research stories, new people to feature, exciting videos, and access to other internally created collateral are the treasure chest
Best Practices
The Power of Data in Fundraising
Are you leveraging your database to its fullest potential? As an organization that was founded to raise money to cure cancer, the focus is often
Content cultivated by thought leaders in the fundraising industry.
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