
Know Your Target Market
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not
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We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
The urgency in design connects the targeted audience’s feeling to them then taking an action. Building urgency into a design is a marketing technique that
Perhaps you’ve encountered this problem. As your team starts on a new project, issues that you’ve faced on similar projects come up again. It turns
Keeping up with changes in the digital media landscape can be a daunting task. Thankfully, the answer to achieving success in your marketing campaigns is
Finding the right talent for your organization can be difficult and costly, especially if the organization is confined to a city or state. If you
Resources like photo libraries, the latest research stories, new people to feature, exciting videos, and access to other internally created collateral are the treasure chest
Are you leveraging your database to its fullest potential? As an organization that was founded to raise money to cure cancer, the focus is often
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