Resources

Best Practices

Know Your Target Market

We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not

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Best Practices

Keys to Integrated Marketing

Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues

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Best Practices

Urgency in Design

The urgency in design connects the targeted audience’s feeling to them then taking an action.  Building urgency into a design is a marketing technique that

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