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A fundamental component to direct mail that marketers don’t always follow.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is
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Graphic Design Trends Make a Major Impact
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right
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How are you testing the boundaries of your annual giving program?
Throughout the year, you may get to a creative roadblock or see fatigue in your marketing campaigns. Know that you are not alone. This is
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