Revolutionizing Marketing Efforts: The Impact of Google AI
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial to success. One of the most influential players in this realm
Resources
Revolutionizing Digital Advertising: How AI Design Tools Empower Designers
In the fast-moving world of digital advertising, eye-catching design is crucial to grab users’ attention and increase engagement. Thanks to groundbreaking advancements in artificial intelligence
Key Takeaways from the 2023 ANA Email Evolution Conference
The 2022 ANA Response Rate Report reveals that email is utilized by 72% of the surveyed audience in their campaigns. Furthermore, with 82.4% of the
Defining Your StoryBrand
What does it mean to build a brand story? Why is it important to have a brand story? Both questions are ones that I dove
Consulting
Graphic Design Trends Make a Major Impact
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right
Digital
How to set your Facebook video ads up for success.
Social media has never been more relevant than it is today. Facebook stated an estimated global audience of 2.38 billion monthly users in April 2019
Best Practices
Keys to Integrated Marketing
The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues to grow, and we know that donors who give to more than one channel have a significantly higher lifetime value to your nonprofit. So now, more than ever, it is critical to have a multichannel program in place to ensure that all revenue streams are being maximized.
Best Practices
Urgency in Design
The urgency in design connects the targeted audience’s feeling to them then taking an action. Building urgency into a design is a marketing technique that
Best Practices
Digital Media Best Practices
Keeping up with changes in the digital media landscape can be a daunting task. Thankfully, the answer to achieving success in your marketing campaigns is
Digital
Understanding color theory to drive design
Color theory connects your brand to your fundraising efforts. Color is the first element that you see in a design even before the layout, typography,
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