Key Takeaways from the 2023 ANA Email Evolution Conference
The 2022 ANA Response Rate Report reveals that email is utilized by 72% of the surveyed audience in their campaigns. Furthermore, with 82.4% of the
Resources
Defining Your StoryBrand
What does it mean to build a brand story? Why is it important to have a brand story? Both questions are ones that I dove
Consulting
Graphic Design Trends Make a Major Impact
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right
Digital
How to set your Facebook video ads up for success.
Social media has never been more relevant than it is today. Facebook stated an estimated global audience of 2.38 billion monthly users in April 2019
Best Practices
Keys to Integrated Marketing
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
Best Practices
Urgency in Design
The urgency in design connects the targeted audience’s feeling to them then taking an action. Building urgency into a design is a marketing technique that
Best Practices
Digital Media Best Practices
Keeping up with changes in the digital media landscape can be a daunting task. Thankfully, the answer to achieving success in your marketing campaigns is
Digital
Understanding color theory to drive design
Color theory connects your brand to your fundraising efforts. Color is the first element that you see in a design even before the layout, typography,
Digital
Three easy and inexpensive online marketing tips to promote matching gifts
As someone who is part of a nonprofit, you know how important receiving a matching gift is for your organization. It’s like receiving two donations
Digital
10 Quick Tune-Ups For Your Digital Media Program This Year
It may be March, but it’s very likely that the crazy pace of year-end activity followed you right into January and February. The good news
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