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What is ADA compliance? ADA compliance refers to the Standards for Accessible Design according to the Americans with Disabilities Act (ADA). Since 1990, it has protected and provided equal rights to people with disabilities. ADA compliance is intended to ensure that people with disabilities have equal access to all opportunities.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is a huge mistake! Did you know the best time to test is actually when your control is performing well? Not only can testing early help
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not everyone will be interested in what you’re promoting. When spending money on various marketing channels, it is important to not waste dollars on people who
Have you ever wondered why many direct mail campaigns are designed with limited colors, black and white photos, and what may feel like “old school” approaches to messaging and donor engagement, while digital campaigns are often designed with bells and whistles that reflect current trends in both design and fundraising
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right place to find out. Let’s dive into current 2019 design trends! Graphic design is always shifting to new directions energized with innovative ideas, styles, and