
Keys to Integrated Marketing
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
Free Guide to Building an Integrated Campaign The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues
We’ve heard you loud and clear. It takes time and preparation for marketing and fundraising to collaborate within a philanthropic organization. At the end of
The 2022 ANA Response Rate Report reveals that email is utilized by 72% of the surveyed audience in their campaigns. Furthermore, with 82.4% of the population projected to use email in 2023, it’s evident that email marketing is a powerful tool that all organizations should be utilizing. Keeping up with
Yes, we’re 2X Graphic Design USA Health + Wellness design winners. Of among 3,500+ entries, we made the top 10% and won two Graphic Design USA awards for public health integrated direct response and fundraising event online campaigns we submitted. Woohoo! The first winning entry showcases Huntsman Cancer Foundation’s Huntsman
You may be wondering if all this hype about data security and protection is really necessary to discuss. My organization has spent countless hours and resources to protect us. I’d rather just go fishing. Before I provide my thoughts on this topic, let’s take a look at how data security
What is ADA compliance? ADA compliance refers to the Standards for Accessible Design according to the Americans with Disabilities Act (ADA). Since 1990, it has protected and provided equal rights to people with disabilities. ADA compliance is intended to ensure that people with disabilities have equal access to all opportunities.
What does it mean to build a brand story? Why is it important to have a brand story? Both questions are ones that I dove a little deeper in to get a better understanding of how to capture and secure a loyal constituent base. I recently attended a webinar hosted
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is a huge mistake! Did you know the best time to test is actually when your control is performing well? Not only can testing early help