Keys to Integrated Marketing

Free Guide to Building an Integrated Campaign

The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues to grow, and we know that donors who give to more than one channel have a significantly higher lifetime value to your nonprofit. So now, more than ever, it is critical to have a multichannel program in place to ensure that all revenue streams are being maximized.

This free guide outlines best practices for building a multichannel campaign, with a focus on digital efforts.

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