Consulting
A fundamental component to direct mail that marketers don’t always follow.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is
Resources
Digital
How to set your Facebook video ads up for success.
Social media has never been more relevant than it is today. Facebook stated an estimated global audience of 2.38 billion monthly users in April 2019
Print
Test these Outer Envelope Tactics to Boost Response Rate.
It shouldn’t be any surprise that the key to keeping your direct mail program fresh and optimized is to test, test and test again. If
Digital
Three easy and inexpensive online marketing tips to promote matching gifts
As someone who is part of a nonprofit, you know how important receiving a matching gift is for your organization. It’s like receiving two donations
Consulting
How are you testing the boundaries of your annual giving program?
Throughout the year, you may get to a creative roadblock or see fatigue in your marketing campaigns. Know that you are not alone. This is
Content cultivated by thought leaders in the fundraising industry.
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