Defining Your StoryBrand
What does it mean to build a brand story? Why is it important to have a brand story? Both questions are ones that I dove
Resources
Consulting
A fundamental component to direct mail that marketers don’t always follow.
Every direct mail control package will fatigue at some point, it’s unavoidable. But waiting for your control to fatigue before you begin to test is
Best Practices
Know Your Target Market
We’d all like to think that our target market could be simply described as “everyone.” However, that simply is not true. The truth is, not
Uncategorized
Strategic Design in an Omni-Channel Environment
Have you ever wondered why many direct mail campaigns are designed with limited colors, black and white photos, and what may feel like “old school”
Consulting
Graphic Design Trends Make a Major Impact
Design trends connect your organization with users. So, what are some of the most significant design trends of 2019? You are in the right
Digital
How to set your Facebook video ads up for success.
Social media has never been more relevant than it is today. Facebook stated an estimated global audience of 2.38 billion monthly users in April 2019
Uncategorized
NACCDO-PAMN 2019 Recap
A trio of Donlon Agency associates attended NACCDO-PAMN this week. It’s a uniquely lovely conference that we look forward to attending each year, and the
Best Practices
Keys to Integrated Marketing
The very foundation of fundraising and campaign marketing is shifting. The number of ways that donors give continues to grow, and we know that donors who give to more than one channel have a significantly higher lifetime value to your nonprofit. So now, more than ever, it is critical to have a multichannel program in place to ensure that all revenue streams are being maximized.
Print
Test these Outer Envelope Tactics to Boost Response Rate.
It shouldn’t be any surprise that the key to keeping your direct mail program fresh and optimized is to test, test and test again. If
Best Practices
Urgency in Design
The urgency in design connects the targeted audience’s feeling to them then taking an action. Building urgency into a design is a marketing technique that
Content cultivated by thought leaders in the fundraising industry.
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